Iroha

Founded on March 3rd, 2013, iroha was created to help more women embrace and enjoy self-pleasure in a way that feels natural, comfortable, and luxurious. Inspired by the rituals of self-care—like a soothing bath or a nighttime skincare routine—iroha believes that pleasure is not a luxury, but an essential part of caring for oneself.

From beautifully designed self-pleasure items to intimate care essentials, iroha is redefining how women approach sexual wellness. The brand's mission is rooted in empowering all women to enjoy their bodies and sexuality in their own way, free from shame or discomfort.

To further support daily well-being, iroha INTIMATE CARE was introduced—offering a thoughtful line of products designed to relieve discomfort and promote healthy habits for intimate areas. Whether through pleasure products or intimate care, iroha is dedicated to helping women feel their best, every day, in every way.

Self-pleasure as self-care—this is the core philosophy of iroha. With elegant design, gentle functionality, and a deep respect for women’s wellness, iroha continues to support a more open, empowered, and comfortable approach to pleasure.