About pjur
Pronounced “pure”, pjur is a premium sexual wellness brand dedicated to enhancing pleasure, intimacy, and confidence. Founded in 1995 and rooted in innovation, safety, and quality, pjur crafts intimate care products that are designed to support a fulfilling love life while honoring individual expression and trust.
Our Origins & Journey
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The pjur group began producing personal lubricants in Germany in 1995, under the leadership of Alexander Giebel. While headquartered in Luxembourg, all production remains in Germany, reinforcing its commitment to quality and craftsmanship.
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Over time, the product range expanded from water- and silicone-based lubricants into a portfolio of more than 60 premium intimate health products. Their offerings now include stimulation and delay formulas, intimate hygiene products, massage lotions, and specialty items for niche preferences.
What Drives Us
Quality & Safety
We believe everyone should feel safe, confident, and comfortable. That’s why all of our products are made in Germany using high-quality ingredients. Many are certified, dermatologically tested, and produced under strict regulatory standards.
Innovation
Not content with the status quo, pjur has a history of trailblazing. For example, it was the first company to develop and bring to market a silicone-based lubricant. The brand continues to invest in research and product development to meet evolving needs.
Pleasure Without Compromise
Our mission is straightforward: to help people rediscover joy, passion, and freedom in their sexual wellness. We encourage authentic, open, and positive experiences free from shame and stigma.
Global Community & Presence
With sales in over 70 countries across five continents, pjur is a trusted name around the world. Its reach is not just in distribution but also in building partnerships, embracing diversity, and respecting local cultures while remaining true to its core values.
Our Vision & Promise
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Vision: To continuously improve the quality of life for people everywhere — through intimacy, well-being, and uninhibited enjoyment.
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Promise: No compromises on safety or purity. Each product is designed with care, made with premium ingredients, and subject to rigorous quality control. We aim to help our customers explore their desires with both excitement and confidence.
