JOCK Premium Water-Based Lubricant 8oz

Key Features

• Water-Based Formula: Smooth, natural-feeling glide for penile, anal, and vaginal application. Supplements natural lubrication without heavy silicone feel or sticky residue post-use.
• Toy Safe Across All Materials: Compatible with silicone, rubber, latex, glass, and metal toy surfaces. Will not degrade or swell toy materials, maintaining product integrity and customer confidence.
• Latex and Condom Compatible: Water-based formula is safe with latex condoms and barriers, supporting responsible use messaging for retail environments.
• Paraben-Free Formula: No parabens, no silicone. Short, clean ingredient list: Glycerin, Aqua, Cellulose Gum, Sodium Benzoate, Potassium Sorbate, Citric Acid.
• Made in the USA: Formulated and manufactured domestically, supporting premium shelf positioning and quality-conscious consumer messaging.
• Generous 8oz Retail Size: Eight fluid ounces per bottle provides a strong perceived value at shelf. Large-format lubricant SKUs consistently outperform smaller sizes on repeat purchase rate.

JOCK Premium Water-Based Lubricant is a flagship personal lubricant SKU from XR Brands under the Jock brand, designed for broad retail compatibility and consistent sell-through across adult specialty, mass market, and online channels. The 8 fl. oz. format positions it as a value-forward option in the premium water-based lubricant segment, where larger bottle sizes drive repeat purchase and brand loyalty more reliably than smaller entry-point SKUs. 

The formula delivers a natural-feeling, non-tacky glide for penile, anal, and vaginal use, with toy-safe and latex-compatible chemistry that makes it a universal cross-sell alongside dildo, vibrator, and condom SKUs. Paraben-free formulation and a short, readable ingredient list speak to the growing consumer segment prioritizing ingredient transparency in personal care and sexual wellness products. Made in the USA adds further premium signaling for retailers targeting quality-conscious buyers.

The Jock brand is positioned for a male-coded and gay-male consumer base, making this SKU a natural anchor for anal play and male sexual wellness sections. The clean black-label packaging and bold wordmark present well on both physical shelf and digital product pages, requiring minimal marketing support to convert at retail.

Volume: 8 fl. oz. / 240 mL
Formula: Water-based
Compatibility: Toy safe, latex safe, condom safe
Parabens: Paraben-free
Made in: USA
Application: Penile, anal, and/or vaginal
Ingredients: Glycerin, Aqua, Cellulose Gum, Sodium Benzoate, Potassium Sorbate, Citric Acid

Note: Apply desired amount to genital areas. Reapply as needed or desired. If irritation or discomfort occurs, discontinue use and consult a physician. Keep out of reach of children and pets. This product is not a contraceptive or spermicide.